Author: Catalin Kostea
Years ago, a lot of big companies realized that having a big number of competent employees wasn't enough to go up the profit scale. It seemed like something was missing... but what? What was amiss with the companies' organization? They knew they could do better, but they had no idea what to change and where to make the necessary changes.
This is how the idea of employee and customer satisfaction surveys appeared and was used by CEOs around the modern society, subsequently being followed by numerous companies, until it became a trivial thing. Nowadays, if you own or run a company that has more than 20 workers, it's regarded as bad leadership not to ask them how they're doing once in a while. And critics who believe you are not such a good manager if you don't attempt to get feedback from the men and women you work with (regardless if they are employees or clients) are absolutely right.
If you live in your own, private world and you are not aware of what's happening outside it, you will probably come to make some really bad calls, decisions that may turn very unproductive for your institution. This is why you need to make surveys. How do you do it? What is the most carefree method for giving questionnaires and gathering feedback? The answer is obvious: think about it - what's the largest distribution channel you can access? From where do you get your news updates? How are you able to read this article? (drums rolling...) - the Internet! So, in my point of view, the most effective method is creating and distributing an online survey...
Before the Internet, it was actually quite tough to conduct surveys, as the entire process needed to be undertaken by mail, and you know how fast that is, and how secure it is. However, after some people understood they could make survey tools and would be able to design a site based on it, the survey industry has utterly changed. These days, tens of millions of surveys are taken online, and there's nothing to indicate that this is going to change.
So this is why large institutions need online questionnaires. In an age where "speed" is the key word, when we always try to make things faster and better, and with rough competition in virtually any field, institutions just can not afford not to run online surveys.
And there are lots of online tools to choose from. Some are great, some are incredibly bad, and this is why it is important to know which one to use. But this will be the main argument of my follow up article. Until then, have a nice day!
About the Author
Find out more about online surveys at my new blog?