Author: Don Dennison
As a business builder, I created what I call "The Four Pillars of Business," which enable a company to reach their full potential. The four pillars are: Company Product Value Assurance, Business Alignment, Strategic Planning for Sales and Operations and Management Complexity,
Today we want to start with Company Product Value Assurance. There are many points, but I would like to cover only two. The first point is that our business needs to begin by making sure that our products are at the highest standard. Many companies today have their own private label products with their company logo. They are promoting themselves to their local, national, and international markets. In any industry, we need to have high standards, so that the highest quality is the end result. We need to be knowledgeable of the kinds of products that are being used in different markets. Let me cover four points that we should follow in Company Product Value Assurance.
1. Product Value Quality Analysis
2. Company Procurement Guidelines
3. Finish Product Evaluation
4. Post Processing.
The four fundamentals above are simply guidelines to help you when it comes to achieving quality. If you want the complete picture of these fundamentals, just write me and I will gladly mail them to you. When you look at a company like Starbucks, you will find that their standard has been very high from its very beginnings. That's why they are the leader in the coffee industry today. It doesn't matter what you think of them. They are still the leader!
"What do my customers think of my product?" This is the most valuable feedback you can get. The end user is that person who buys your products. Again, let's look back at Starbuck's history. When they first started, they demanded a certain price for their products and they got it! Why? I believe it's because they have done the best job of marketing their products, as quality products. Who is asking for their products? The many people who are walking into their coffee shops each day are asking for great products. Starbucks has created a demand for their coffee. What they have done is created Raving Fans. It's time for all industries to reach another level or standard, and it begins with you and me.
In conclusion, let me remind you to read Raving Fans by Ken Blanchard and Sheldon Bowles. It is an easy read and it is a great book about satisfied customers... something we all need!
About the Author
I was born in the Ghetto. Of course, it was not by choice. Let me tell you some of my story of how I went from the Ghetto to my MBA. In 1980, I accepted Jesus Christ as my personal savior, and my life has never been the same since! The Lord has blessed me, my marriage, and He has provided for me in the lean times. In 1997, my wife and I took a life-changing 6 months mission trip to Australia and The Philippines, working with Youth With A Mission.